Browse Exhibits (6 total)

Goth

The Cure Hold a Press Conference in New York

The history of Goth came to be because of musicians along the way. There are influences from Punk and Rock and many other genres. Goth music really began due to the shift in lyrics that were in these songs. “[The] lyrics focus on the most morbid things: of death, dying and of Oedipal desire.” This was something completely different entering the music scene. Artists began to embrace the dark morbid feeling of their music and started to dress in the same aesthetic the music represented. Gothic fashion was influenced by both Punk and Glam-Rock fashion. Glam’s attraction to eyeliner and foundation, and exaggerated clothing choices can be seen in Gothic fashion. Punk was a big factor in influencing the popularity of Goth. “It made it so that loud angry music could be seen as legitimate and that you could dress whatever way you felt like dressing.” A unique feature of this genre of fashion is the fact that it changed and shifted into many different subcultures. People would be inspired by a single aspect of Gothic fashion and create a completely different look from that. Common subcultures of goth include Batcave, Death Rock, Romantic, Lolita, Trad, and Nu Goth. You can really see inspiration from Punk in Batcave Goth and Death Rock Goth. Those styles typically consist of black leather skirts, jackets, shirts or even pants. The hair is typically disheveled following Punk style, but usually it takes on a darker color. Common accessories are chains, bondage type accessories and fishnet stockings. Romantic style goth is a very common subculture and one that many people initially think of. This style consists of long dresses that a dark red or black, corsets, and rich colors (reds, purples, blacks). This style is also considered vampiric which is typically shown through media more often than other subcultures. Traditional (Trad) Goth is one of the most memorable styles. This look includes dark dyed hair, which is styled in mohawks, crimping, and extravagant ways. The makeup is very light on the face, usually using white paint or very light foundation with heavy dark eyeliner, eyeshadow and lipstick to draw the focus to those facial features. The clothing includes long flowing tops/ dresses in fabrics of velvet and satin, fishnets, studded belts, and anything leather. Looking at all of the subcultures that were explained here it is evident that each subculture is still related in some way.

Looking at Goth over the years it is easy to see that Goth has evolved and come a very long way. From its traditional roots all the way to the Cyber Goth multicolored rave look. When looking at traditional Goth some of the most common themes that occur are as follows: dark crazy styled hair, white makeup, black makeup, leather clothing, boots, belts, fishnets. The white face paint has to do with making the goth style more like a ghost. It is to fit in under the crowd and be part of this sort of death style look so when everyone is together, they look like a crowd of ghosts. This was the original style of Goth that originally sparked from the punk craze that came early before it. That’s why we see a lot of commonalities between the two genres, especially looking at the leather, boots, bondage wear, and dark colors. Going further into some of the subcultures of Goth we begin to see an introduction to more colors and accessories being added to the culture that is Goth. Looking at Lolitta Goth. Pig tails, hot bright colors, doll style makeup, and dresses. The makeup consists of white makeup and then red lips, large rosy cheeks, eyeshadow to look like a doll's eyes, and then typically the lips are made to look smaller and like a pout of a doll. These are all very common within the Lolitta Goth style. But much of what makes Goth so interesting is all of the different styles there are and how much they differ from each other. You also have Nu Goth. This is a subculture that focuses specifically on the religion side of things. Crosses, nun style clothing, along with a very nihilistic lifestyle. This is something that is very important to understand about Goth culture. That all the clothing and makeup is reflective of the nihilistic beliefs that follow. One must enjoy life as they live through it, because in the end it’s not going to matter. Overall, it is important to understand that when you are understanding Goth makeup and clothing is reflective of the culture and ideals of each different subculture of Goth.  

Musicians and their music provide a vehicle for sharing fashion. Fans often want to emulate their favorite musicians, in both attitude and style. Musicians can also encourage this behavior by telling their fans to express themselves and dress in whatever way they want. Early goth artists and bands, such as The Velvet Underground, Alice Cooper, Siouxsie and the Banshees, and The Cure, aided the rise of goth fashion by wearing their own unique goth style and encouraging their fans to do the same through their music and public statements. Goth music often entails dark lyricism focusing on death, dying, or suffering. It can also include gothic organ music or a loud, angry guitar. The roots of goth music begin in 1956, with Screamin’ Jay Hawkins’s “I Put a Spell on You.” This song was one of the first instances where “goth darkness” was incorporated into music. It was later re-recorded to be a more theatrical performance, with Hawkins acting out the song. This version was eventually banned from the radio, but still helped him gain a following and began making steps towards the post-punk and eventually goth eras (Trash Theory, 2019). This early goth attitude gave rise to bands like The Doors and The Velvet Underground, whose extended songs included messages of death and morbid suffering. Nico, a singer from The Velvet Underground, eventually left the group and began a solo career. She dyed her hair blood red and began dressing in all black, earning her the title of the first modern goth girl (Trash Theory, 2019). Alice Cooper, a glam rock singer, also began wearing capes and corpse makeup, and incorporated staged suicide and mutilation in his live shows (Trash Theory, 2019). Eventually, in the late 1970s, Siouxsie and the Banshees, a post-punk and early goth band, became popular with their loud, angry music. Siouxsie Sioux, the lead singer, often wore her statement look of dyed black hair and extravagant eye makeup. She encouraged her fans to dress however they felt like dressing, thus giving rise to the goth fashion in 1980s youth culture. Siouxsie and the Banshees had a great impact on the future of goth music and fashion, giving rise to other mainstream goth bands, such as The Cure. As Trash Theory’s “Before Bauhaus: How Goth Became Goth” states, “Wherever there is darkness in music, inner torment, monster worship, or dressing all in black, goth will be there.”

 

Works Cited

“Goth.” Museum of Youth Culture, 27 Apr. 2020, museumofyouthculture.com/goth/#:~:text=There%20are%20many%20different%20types,tones%2C%20dark%20eyes%20and%20lips.

“40 Years of Goth Style (in under 4 minutes).” YouTube, uploaded by Lisa Ladouceur, 21 June

  1. https://www.youtube.com/watch?v=6JXYLSbJ5FA

“Before Bauhaus: How Goth Became Goth.” YouTube, uploaded by Trash Theory, 19 December 2019. https://www.youtube.com/watch?v=3GbgQBjBfPA&list=PLsWJdf_4gKnkMY4DLr3Pp3UeMBrdjilFl&index=26

 

 

Grunge Exhibit

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      Grunge 

     There is a lot of history when it comes to grunge, the main influence on the grunge era had to do with the music from this time. In the late 1980 and early 1990s many major grunge music groups became popular and made grunge what it is today. The bands that played a big part in Grunge were Soundgarden, Pearl Jam, Mudhoney, Nirvana, Alice in Chains and others. Britannica.com described grunge music as “a bridge between mainstream 1980s heavy metal-hard rock and postpunk alternative rock”. Grunge music became very popular for many reasons, however some of the main reasons is that it really went against many of the social norms and allowed people to be different. It was a way for people to express the unfavorable realities of life. Music was also a way for others to be introduced to the grunge fashion. People would follow many of the popular bands and see the grunge fashion. Many people started to dress in the grunge style after seeing bands wearing this style.  

     The grunge movement originated in Seattle, which is in the Pacific Northwest of the United States, a region on the Pacific coast with a cold and humid climate. The region has mountainous spreads and lush forested valleys. This environment naturally contributed to the signature grunge style that gained mainstream popularity as Seattle-based grunge bands, like Nirvana, Soundgarden, and Pearl Jam, became popular. The grunge fashion movement was characterized by clothes reminiscent of the attire necessary to comfortably exist in the region surrounding Seattle. The climate in the Pacific Northwest is cold and wet, making it necessary to wear heavy clothing and footwear that can make it through mud and snow. The clothing was also reminiscent of jobs local to the area, like that of lumberjacks and dockworkers. This attire included heavy denim, work boots, sweaters, flannel shirts, beanie hats, sneakers, and so on. Grunge attire was often purchased secondhand or thrifted, and proudly included rips, tears, and stains, as it made the clothing feel worn and lived in. As Rick Marin wrote in an article titled “Grunge: A Success Story” in the New York Times in 1992:  

"A flannel shirt worn around the waist is a precaution against the Pacific Northwest’s mercurial clime. Army boots slog effectively through mud. 'It wasn’t like somebody said, "Let’s all dress like lumberjacks and start Seattle chic!" [A Seattle record label founder] said. 'This stuff is cheap, it’s durable, and it’s kind of timeless. It also runs against the grain of the whole flashy esthetic that existed in the 80’s.”

     The grunge fashion movement began as a practical ‘non-fashion’ clothing choice for early grunge icons and transformed into an iconic look in the 1990s as grunge bands gained widespread popularity. 

     Grunge fashion items were not just clothing; they were symbols of a cultural movement that rebelled against the polished and glamorous aesthetics of mainstream fashion. Flannel shirts, often sourced from thrift stores, were a defining piece, showing a sense of comfort and an anti-fashion sentiment. Worn oversized, they were usually draped over torn jeans or wrapped around the waist, channeling an attitude of indifference to social norms. Ripped and distressed denim, sometimes DIY-ed with scissors or sandpaper, became a statement piece, reflecting a "don't care" attitude. Chunky knit sweaters, preferably thrifted or hand-me-downs, showcased a rugged and lived-in appeal, blending warmth with a hint of grunge. Footwear choices like combat boots were more than just shoes; they were a rebellion, embracing a tough, utilitarian style that complemented the rough-hewn charm of the grunge look. Accessories were crucial in completing the ensemble; beanies over unkempt hair, chokers with pendants, layers of mismatched vintage jewelry, and well-worn backpacks were essential elements, providing a touch of individuality to the aesthetic. In essence, grunge fashion items were not just articles of clothing but tangible expressions of an anti-establishment ethos, embodying authenticity, defiance, and a rejection of conventional standards. According to Anne Fernando, “today, grunge fashion continues to influence streetwear and casual fashion, with elements of the style appearing in many modern fashion collections”.  

     As the grunge movement gained popularity and formed its own distinct style and culture, specific versions of grunge fashion evolved alongside it. One of the most notable “sub-fashions” of grunge in the 1990s was the kinderwhore aesthetic, made popular by artists like Courtney Love. Kinderwhore was unique in the way that the fashion primarily centered around femininity and women, as compared to the traditional unisex clothing of the general grunge style. Kinderwhore fashion takes elements traditionally associated with clothing for young girls like babydoll dresses, bows, tights, and Mary Jane-style shoes and pairs them with elements of grunge fashion like messy hair, dark makeup, ripping or distressing of the clothing, and skimpier versions of the babydoll dresses. By taking the youthful, innocence of girl’s clothing and applying darker elements native to the grunge aesthetic the look takes on a subtle darkness that is intended to reflect the reality of womanhood and femininity. Magazine Bust details how kinderwhore is used as a representation of how “art is often an expression of someone's reality, or perception of it, and womanhood is a fucked-up fairy tale for some”. Kinderwhore seeks to express the female condition through fashion by showing the “mixed dark side of womanhood and the complex personas a young woman takes on”. The 1990s was a period that closely followed the second wave of feminism, and examined the autonomy, independence, and sexual liberation of woman in the U.S.A and fashion played a key role in showcasing the changing standards for women. The kinderwhore look contributed to this by taking the expectation of women to be sweet, virginal, and complacent as represented by youthful clothing, and combining it with darker, edgier, and more aggressive styles. This contrasted what is expected of women as compared to the grittier reality of womanhood most women experience. 

     Grunge fashion was influenced from punk rock, which also came from the bands Nirvana and Pearl Jam. A way that the fashion world jumped on the grunge bandwagon was from the punk rock inheritors of its do-it-yourself ethic. The fashion designer Marc Jacobs was then named as “the guru of grunge.” In the 90s Marc Jacobs grunge fashion line caused an increase of  the popularity to grunge fashion. He was than considered a high fashion icon. Kate Moss was also an influencer of the grunge fashion bandwagon. She took grunge into high fashion because of her overall fame and reputation as models on the runway. Another thing that she made into high grunge fashion was by making a “heroin chic” look. “Heroin chic,” is a style that was popularized in the early 90s. it is characterized by pale skin, dark circles underneath the eyes, and stringy hair. In other words, it is also associated with the abuse of heroin and other drugs.  When it comes to music and grunge fashion, the bands Nirvana, Soundgarden, and Mudhoney take part in it due to their record label “Sub Pop 200.” The photographer, Charles Peterson, captured their grunge style with the hair-sweat-and-guitar look. According to the reading “Grunge: A Success Story,” grunge had a peak before the mass-marketing of disco, punk, and hip-hop. Grunge is now making another comeback known as Grunging of America. The glossy magazines also helped grunge fashion trends. They helped by tracking grunge looks such as the threadbare flannel shirts, knobby wool sweaters, and cracked leatherette coat stemming from the Pacific Northwest’s thrift-shop esthetic. Grunge fashion was thoughtless but with an edge.  

 

Bibliography 

Johnson, Sunni. “Kinderwhore And Courtney Love: A Retrospective.” Bust, Bust, 8 Feb. 2021, csbsju.instructure.com/courses/21953/files/3612957/download?download_frd=1. 

Marin, Rick. “Grunge: A Success Story.” The New York Times, 15 Nov. 1992, www.nytimes.com/1992/11/15/style/grunge-a-success-story.html. Accessed 28 Nov. 2023.  

Fernando, Anne. “The Definitive Grunge Fashion Guide and Outfit Ideas”. nakysha.com. https://nakysha.com/grunge-fashion-guide/. Accessed Dec. 4th 2023. 

Encyclopædia Britannica, inc. (2023, December 1). Post-rock. Encyclopædia Britannica. https://www.britannica.com/art/post-rock 

 

Hippie Exhibit

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Music festivals have undergone a notable transformation from their roots in the counterculture of the 1960’’s, closely associated with the hippie movement and its distinctive fashion. Initially, festivals like Woodstock in 1969 were expressions of peace, love, and a rejection of mainstream societal norms. (2)

Hippie may be its own fashion but within that fashion there are many different subtypes and one of those subtypes includes Retro Hippie. Retro adaptations of art deco and wartime fashions delivered an edgier look, with a mixture of camp and panache, in contrast to the romantic nostalgia of medieval, Renaissance, and Edwardian revival styles. Starting with hippies donning vintage beaded 1920s flapper dresses and shimmering satin 1930s evening gowns, this new take on retro styles evoked the hard-edged glamour of Hollywood rather than the bleaker aspects of the era. The racy sophistication of screen sirens such as Jean Harlow and Carole Lombard inspired young designers’ as they reworked the flowing silhouettes and geometric-patterned fabrics of art deco fashion in their contemporary designs. Retro hippie consisted of a few subtypes of retro hippie including Hollywood Glitter, Flower Power Couple: Celia Birtwell and Ossie Clark, Biba, and Flirty Forties. All these subtypes of retro hippie had their own custom designs, patterns, colors, and many other aspects that made them unique. Retro fashion included types of clothing with bright colors, custom prints on dresses and shirts, fur coats, knee-length dresses, sweetheart necklines, broad shoulder pads, turbans, platform wedge shoes, soft knit ensembles and wool berets for women, and double-breasted tweed suits, fedoras, and oxfords for men. Many of the retro hippie style clothes were made by hand and that is what makes retro hippie so unique.

Along with retro hippie, there are other hippie fashions as well. Trippie hippie style came from the hippie era and became a style due to the hippie colors, fashion, and lifestyle. When the hippie era started, the use of LSD became extremely popular. Using LSD caused an “acid trip”, which showed bright, psychedelic colors and bending, distorted designs. According to the book Hippie Chic, “commercial art and graphics began to stimulate the experience of an acid trip, with its accompanying distortion of perception, its bending, thinning forms, intense colors, and heightened sensuality” (24). Trippie hippie fashion includes bright electric colors, including reds, oranges, pinks, blues, purples, and yellows. Floral design was also a big part of this fashion, along with textured fabrics that sent a visual shock in various styles of clothing. These fashion designs started to gain popularity in the 1960s. In London, artists began to design clothing, create music, and paint psychedelic murals that matched the variety of music and art that was being released leading into the Trippie hippie fashion. English boutiques and designers began to create fashion with bright, psychedelic colors and unique designs reflecting from artwork in the era. Along with fashion designers, there are also musicians that deeply affected the Trippie hippie fashion. The clothing the Beatles used for their infamous album, Sgt. Pepper’s Lonely Hearts Club Band included extremely bright colors that helped make this album cover so popular and well known. The music on this album also fits right in with Trippie hippie fashion with “novel recording techniques that lent the music its psychedelic sound, from the use of experimental looped tapes of guitars” (30). The fashion of the time reflected these ideals, featuring tie-dye, flowing garments, and a bohemian aesthetic that emphasized individuality and nonconformity. (1)

There were other styles of hippie fashion that arose throughout the hippie era as well. Both the fantasy hippie and craft hippie fashion movements became popularized during the height of the hippie era, with the styles providing vibrant expressions of individuality and creativity. With fantasy hippie, the staples came from older periods of fashion such as Edwardian, Victorian, Regency, and Renaissance. For men, styles like The Dandy were the go-to, characterized by ruffled shirts, cravats, laced cuffs, and overall, dress that verged on the feminine. Additionally, many artists such as Mick Jagger and Jimi Hendrix adopted this look as one of their many hippies looks. For women, there was much more diversity in styles. Turn-of-the-century gowns, sporting high collars, puffed sleeves, and flounced skirts, were a key look along with the gypsy, which had more vibrant and flowy fabrics. What is most important about these fantasy hippie looks is they helped embody the spirit of the Hippie. According to Hippie Chic, “Hippies were drawn to the cheap prices of vintage fashions, but also to their potential for playfulness and the shock value of appearing in clothing radically different from that worn by ‘straight’ society,” (Whitley, 46). Because hippies tended to be more aware of their consumption of clothes, thrifted and cheap clothes such as these were perfect pieces that also aligned with their lifestyles. Additionally, the uniqueness set them apart from regular society and allowed for individuality. Much like with fantasy hippie, craft hippie was another essential fashion that characterized the hippie era. This style was much more focused on the holistic view of hippies. As stated in Hippie Chic, “Making, rather than buying, was a hallmark of the hippie lifestyle,” (Whitley, 123). Hippies no longer wished to contribute to a society of consumerism and appreciated the beauty of hand-crafted things, leading to this style of fashion. With staples such as tie dying, patchwork, painting, crocheting, and embroidery, craft hippie quickly became one of the most notable fashions with many hippies and several musical artists sporting some form of craft. With the whole concept of craft hippie being DIY, it was very easy for individuals to participate. They were able to not only create their unique look but contribute to their lifestyle in an applicable way. Overall, both fantasy and craft hippies shared the commitment of hippies to reject mass-produced, ordinary styles in favor of their own unique expressions. These not only helped add to the vibrant landscape of hippie fashion but created fashions that were in line with the sustainable lifestyle sought by hippies.

Another style that came to be throughout the hippie era and music festivals was traditional hippie. Traditional hippie style encompasses all styles that are associated with hippie attitude. According to the book Hippie Chic, “hippies drew on earlier counterculture that produced forerunners such as beatniks, surfers, and folkies” (10). This in turn is reflected in the style of bands such as the Beach Boys. To contribute to the “folky feel”, these young adults wore flowy bell bottom pants and woven shirts. The fashion of the time not only was represented in the clothing of the time period, but also in the music and attitudes of the youth. This era took place during the Vietnam war and many hippies took a stand to create peace in the community. The generation prior associated “anyone with long hair and unconventional clothing was a hippie, but in truth, many who donned the vestments of the movement were thinking less about activism than about accessories” (10). Many people who donned the traditional hippie apparel wore sandals such as Birkenstocks or just went barefoot. This contributed to the free spirit feel of the hippie styles. These types of hippies also dressed themselves in bright floral prints that were indicative of the tranquility of nature. One specific artist that stood out as a female figure during this time was Janis Joplin. She demonstrated the qualities of an authentic hippie, a free spirit, distaste for authorities, and a slight drug addiction. Her style exemplifies traditional hippie with her large necklaces, circular glasses, and floral wear. She used her clothes as a statement that furthered her reckless agenda. Not only did Joplin create moving music, but she also became a fashion icon with her traditional hippie looks.

As time progressed, the cultural landscape shifted, and music festivals evolved into multifaceted events that embraced a diverse range of genres and audiences. The 1990s saw the rise of electronic dance music (EDM) festivals, such as the iconic rave scene. This era introduced a new wave of fashion characterized by vibrant colors, bold patterns, and a more futuristic, techno-inspired aesthetic. (1) Ravers often adorned themselves with neon clothing, elaborate accessories, and glow-in-the-dark elements, creating a distinct visual identity. In the 21st century, music festivals became mainstream cultural phenomena, attracting a wide demographic. (2) With this expansion in audience, fashion at festivals diversified even further. While elements of the original hippie and rave aesthetics persisted, festival fashion embraced a blend of styles, incorporating boho-chic, streetwear, and avant-garde influences. (2) The rise of social media also played a significant role, with festivalgoers sharing their outfits and influencing trends in real-time.

 

Sources:

Schwanke C. 1960s hippie fashion. LoveToKnow. May 3, 2023. Accessed December 5, 2023. https://www.lovetoknow.com/life/style/1960s-hippie-fashion.

Whitley, L. D. (2013). Hippie chic. MFA publications. 2013.

Punk Rock Fashion: London to New York

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American Punk Fashion represents fashion in a way that is different than the British Punk movement. To begin, British Punk Fashion was used to demonstrate political rebellion and reactions towards the economic state of Britain whereas American Punk Fashion was much more focused on the attitude of being “edgy” rather than a political movement. As our textbook explains, “Punk was fearless. Utterly fearless. The economic situation in Britain was its own source of inspiration” (Lydon 21). The trend was popular amongst American teenagers who wished to go against the social norm and wear what they desired. The American band, “The Ramones” and their love for graphic tees, leather jackets, and ripped denim jeans grew immensely in popularity in America as their iconic uniform became such a staple for punk fashion in the States. Some staples in the American Punk Fashion movement would be the Leather Motto Jacket, Chuck Taylor shoes, skinny ripped denim jeans, tightly fitted graphic t-shirts, a studded belt, black combat boots, the overall ideology of “Do it your own!”, and the safety pin. As John Lyndon describes in Chaos to Couture, “The most emblematic symbol of the punk movement may be the safety pin” (Lydon 21). This proves the carefree attitude associated with American Punk Fashion and how the symbolism was to go against society. 

The pre-punk scene in America, more specifically in the early 1970s, laid the foundation for the emergence of punk rock. At the forefront of this movement were the well-liked New York Dolls, a glam rock band that defied conventional norms with their fashion, loud music, and rebellious attitude. In one of the most influential places in America, New York City, the Dolls embodied a raw, unapologetic energy that opposed the mainstream. Their influence on the punk genre was profound as they set the stage for bands like the Ramones and the sex pistols. In essence, the New York Dolls laid the groundwork for punk rock by embodying a fierce individualism, a rejection of conformity and a commitment to authenticity that would inspire future punk bands to carry on. 

The London punk rock scene was incredibly politically driven as young people faced many issues because they felt that the government did not provide them with adequate education, training, or opportunity for employment. John Lydon, more famously known as Johnny Rotten of the Sex Pistols, describes the attitude in England at the time as “a sense of failure in Britain as a whole. It felt like the whole country was going to collapse.” The economic situation in Britain was certainly a driving force for the rebellious and anti-establishment attitude seen in the punk rock era, as young people were more than frustrated with the government (Lydon 21). This sense of rebellion took form in punk fashion and music. Punk rock bands like the Sex Pistols often sang about topics of rebellion or subject matter that was quite hard or offensive, for example, their song's titled “Anarchy In the UK” and “God Save the Queen" (Bolton 13). In fashion, these themes can be seen in the forms of BDSM/bondage wear and tartan. BDSM/bondage wear was popularized by the English designer Vivienne Westwood and was the primary attraction at the London boutique, Sex, that she co-owned with her then partner Malcom McLaren. This type of fashion incorporated elements like dog collars, leather, studs, latex, straps, and chains. These elements evoked very taboo topics and emotions, but that was one of the primary reasons why punk rockers incorporated them into fashion (Savage 25). This frustration and sense of rebellion was also reflected in the use of tartan in fashion. Prior to the punk movement, tartan was representative of the British royal family, authority, and high society. Members of the punk rock movement took this as a perfect opportunity to, once again, rebel against and mock the authority and higher society which they felt were the source of their struggles. Sex Pistols frontman, Johnny Rotten, was notorious for his tartan suits that he wore to many of the band's gigs. Other punk rockers took an even more rebellious approach, sporting tartan that was torn and tattered to pieces (Fedorova). This jab at the establishment and higher society demonstrates the true political motivations behind the punk scene in England.   

The DIY ethos is a central aspect of early British punk, and the fashion scenes that surrounded it. Thus, many early punks were young and poor; they were unable to afford the increasingly expensive punk designer clothing. These attitudes were not universal, as many punks wore costly designers like Vivienne Westwood and McQueen. However, creating their own clothing allowed them to break from societal expectations and create “outside combinations” that were dissimilar to the punk “uniforms” from Westwood (Lydon 22). Punks often customized and personalized their clothing, creating distinctive items that reflected their unique style and attitudes. A few common practices were the tearing of jeans, excess use of clothespins, sewing patches on clothing, and wearing “battered” leather jackets (Savage 29). These practices would eventually enter the mainstream with musicians like Johnny Rotten wearing Westwood renditions. The live shows of punk musicians were vital points for punk fashion to be displayed, as the news in Britain would cover the often-sensational concerts. 

British women played a vital role in the punk movement, challenging societal norms and contributing to the DIY ethos of the late 1970s. Bands like The Slits, led by Ari Up, blended punk with reggae influences, creating a unique sound. Poly Styrene of X-Ray Spex was another iconic figure known for her bold fashion choices and socially conscious lyrics. The “punk” look for women was similar to men in terms of the materials used and overall look that they portrayed. It consisted of several DIY aspects, including hardware, bricolage, graffiti and agitprop, as well as “DIY destroy”. The interesting part of this and British women in the punk era is that a majority of their clothing left little to imagination to the eye, while also making a political statement and furthering the feminist movement (Bolton 14). 

Viv Albertine, the guitarist for The Slits, later became an author and continued to influence the punk scene. Pauline Black of The Selecter brought ska and punk together, showcasing the diversity within the genre. Siouxsie Sioux, frontwoman for Siouxsie and the Banshees, embraced a gothic punk aesthetic and paved the way for women in alternative music. These women defied expectations, challenging the male-dominated punk scene and leaving a lasting impact on music and culture. Their contributions continue to inspire generations of musicians and fans. 

Citations: 

Fedorova, Anastasiia. “A Punk and Political History of Tartan.” I-D, 21 Mar. 2017, i-d.vice.com/en/article/vbde8x/a-punk-and-political-potted-history-of-tartan.  

Savage, Jon, Lydon, John, Bolton, Andrew, Hell, Richard et al. Punk: Chaos to Couture. The Metropolitan Museum of Art, 2013. 

The Truth, The Story, The Fashion of West Coast Hip Hop

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In the West Coast Fashion Trends, headwear and hairstyles play a key role in the influence of hip-hop fashion. As highlighted in the video "From Insanely Baggy Pants To Skinny Jeans: The Evolution Of Hip Hop Fashion", snapbacks experienced a popular return in the late 2000s. The comeback of snapbacks, previously worn by iconic groups like Public Enemy and NWA in the late 80s and early 90s, became a well-known piece of West Coast fashion. The quote, "In 2011 they made a comeback, people rushed to get snapbacks no matter the team, no matter the logo," emphasizes the cultural impact and the widespread popularity of snapbacks. Snapbacks, with their bold logos and vibrant designs, became a symbol of self-expression, aligning with the ethos of hip-hop culture. Hairstyles such as dreadlocks, cornrows, and high-top fades are a common hip-hop theme. Cornrows are a traditional African hairstyle that is braided close to the scalp, and it was adopted by West Coast hip-hop. It was seen as a sign of cultural pride and identity because it rejected the mainstream norms and embraced African Heritage. High Top fades are characterized by short sides and a box-shaped top. This was a bold unique style that symbolized rebellion and individuality during the 90s. Bandanas, bucket hats, and fitted caps all contributed to West Coast Fashion. Bandanas became a symbol of urban streetwear and gang culture that influenced the West Coast scene.  Bucket hats provided a casual streetwear look while fitted caps were a mix of athletic and urban style. Fitted caps added a personal style and sense of identity to the West Coast Hip Hop scene. Headwear and hair were powerful symbols that helped define culture, allowing individuals to express their beliefs, experiences, and cultural heritage. The alternative fashion was a statement of independence and cultural pride.

With the hip hop fashion trend becoming more and more popular in the 1990s, new designers were bound to gain popularity.  Many celebrities in the hip hop scene from 1990s can be seen wearing a variety of unique brands and designers.  With the 1990s came an emergence of popular designers such as Gucci.  Gucci is a luxury brand that had been known for its elegant pieces and runway fashion.  However, with the hip hop fashion, it made its way to the culture of younger people within the hip hop industry, and on the streets as well.  In addition to luxury name brands, many new names emerged within the designer industry.  Brands such as Cross Colors and Karl Kani became extremely popular during the explosion of hip hop “streetwear” fashion.  Karl Kani was especially unique for the time.  It was started up by a single person and grew until a very successful company that many celebrities of the time could be seen wearing.  He created new looks and people have been quoted saying things such as “Karl had a sophisticated eye”, and “He understood fabric and how to put together a collection (Free Stylin’ 4)” when talking about his success.  One example of a unique look that he put together was a full denim suit with colorful patches and pockets.  This look was further popularized because of Tupac wearing it at a concert.  All of these new looks were so attractive to this audience because of the fact that the streetwear outfits of the time had been somewhat makeshift and unique on their own.  Now with the addition of new clothes that carry that same vibe, brands found major success.

Jewelry was a key component to the hip hop industry and fashion scene as it affected the way artist were perceived and looked at by their peers. When you look at any great artist from early an early hip hop fashion sense, odds are they’re wearing a watch, rings, earrings or maybe some exotic chain with some massive pendent on it as there was a reason for this. In hip it was the name of the game as in the book Free Stylin on page 94 it says “Custom jewelry has always played a role in the hip hop culture. In the early days of hip hop, it was all about yellow-gold name finger rings, bam- boo name earrings, name-plate chains, and gold caps”. There are so many forms of jewelry and artists would take advantage of wearing these for one simple reason which is clout. Wearing high end jewelry was more than just the piece itself, it was to explore personalization and a status symbol in society at the time and still is today. This is highly due to early hip hop fashion as it pioneered this thought process to what it is today. It says implies this on page 14 of Free Stylin when it says, “Showing off their success meant bragging about wearing designer/luxury labels, donning expensive and custom-made jewelry”. This shows that it truly one big race for who could have the newest most great piece of jewelry and this had a huge attention over peers as they would try to copy these looks as best of popular because who ever had the most expensive piece would automatically be the man of the hour. Jewelry could change in a sense of what type of stone you had like Diamond, Emerald, Ruby or Sapphire or even metals such as Gold, Silver and Platinum as there’s so many different directions you could take it and evolves more and more by the year. Therefore, the personalization could get so unique and personal with something as simple as jewelry between these artist as it became a game almost to what it has become now a days. 

Many items of clothing from the hip hop era in the 1980s and 1990s are still in style in America, including shoes. This period of history gave rise to many of the well-known shoe brands that are still in use today, including Jordans, Nike, Timbs, Adidas, and Pumas. Prior to the trend of wearing Jordans for everyday wear, they were exclusively used for basketball. Because these shoes were extremely expensive, wearing them for daily wear became a status symbol for those with large budgets. Since then, Jordan's have continued to expand, releasing a wide range of new shoe types and colorways. This keeps this a mainstay of modern hip hop fashion. As seen in the film The Evolution of Hip Hop Fashion, timbs were a work boot until someone chose to start wearing them, and it swiftly spread throughout the East Coast and the United States. Timbs are still in production today and come in a wide variety of colors and designs. During the 1980s, Adidas was among the first footwear brands associated with hip hop fashion. Adidas's massive success during this period can be attributed to the necessity of matching their tracksuits with their footwear. Although Adidas is not as significant in the sneaker market as it once was, they are still a highly well-known sportswear brand. 

Romero, E., & John, D. M. (2012). Free Stylin’: How hip hop changed the fashion industry. http://ci.nii.ac.jp/ncid/BB10536857

Take Flight 214. (2018). From Insanely Baggy Pants To Skinny Jeans: The Evolution Of Hip Hop Fashion. Retrieved December 5, 2023, from https://www.youtube.com/watch?v=mIQvX2lVJ8o.   

Flexfit. “Difference between a Snapback and a Baseball Cap? - Flexfit Emei.” FF Headwear (EMEI), 1 Sept. 2022, flexfit-headwear.com/what-is-the-difference-between-a-snapback-and-a-baseball-cap/#:~:text=What%20makes%20the%20snapback%20different,size%20should%20fit%20most%20people. 

Romero, Elena. Free Stylin' : How Hip Hop Changed the Fashion Industry. Praeger, 2012. INSERT-MISSING-DATABASE-NAME, INSERT-MISSING-URL. Accessed 30 Nov. 2023.

Hip-Hop East Coast

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Sean Combs, widely known as P. Diddy, emerges as a transformative character in East Coast Hip-Hop, leaving an indelible mark on both the music and fashion scenes. Setting up Bad Boy Records that put the East Coast in the mainstream of Hip-Hop. Explored in the documentary "Fresh Dressed," P. Diddy played a pivotal role in shaping the aesthetic of East Coast Hip-Hop during the 1990s. One notable aspect that surfaced during this era and continues to define hip-hop fashion is the emphasis on monochrome outfits. The documentary "Free Stylin" further delves into the cultural significance of this trend, portraying monochrome as a symbol of sophistication and urban chic within the hip-hop community. This departure from conventional fashion norms not only displayed a sense of unity and strength but also reinforced P. Diddy's influence as a trendsetter. Additionally, P. Diddy's impact extends to the incorporation of camouflage (camo) fashion within the hip-hop culture, as highlighted in "Fresh Dressed." The documentary highlights how P. Diddy's adoption of camo fashion in his own style and clothing line transformed military-inspired apparel into a symbol of resilience and empowerment. The contrasting of the rugged camo pattern with the flamboyance of hip-hop culture, as presented in "Free Stylin," created a distinctive aesthetic that resonated with audiences, emphasizing the idea that fashion serves as a powerful form of self-expression and a reflection of one's identity. 

Fashion has always had a significant value on kids in the hood (“urban areas”). Fashion was shown as a sort of marker, which showed who had money and who didn’t. The more the label or the brand was recognizable, the better attention or the more amount of respect was given to an individual. This kind of thinking is where the term “fresh-dressed” was derived from (Skillz., 1992). Fresh meaning something brand new and dressed meaning clothing. Every aspect of an individual's look went into being fresh dressed not just the clothing, the haircut, how new their clothes were, right down to how clean the individual looked, all factored into the appearance of hip-hop. All of these variables were ways for the individual in the hood to separate from being poor. In many different places, what it meant or how it looked to be fresh dressed varied. Looking at New York, for example, it’s a big city with many different boroughs. Their looks were so distinctive that a person living in New York could tell where a person was from by how they dressed. Carlito Rodriguez, writer, producer, and former editor of “The Source” says “Bronx dudes looked a little more grimy. Brooklyn guys looked like stickup dudes. Manhattan dudes, uptown cats, were a little more dipped out. Lower East Side dudes were similar to Brooklyn (Skillz., 1992). With all the different neighborhoods, rappers from the different hoods cemented the “look” for each hood. For example, Biggie Smalls (Notorious B.I.G.) was from Brooklyn. Biggie had two looks that became popular during this time. The first one was the tracksuit look. The tracksuit look was first made popular in the late 80s with run DMC, who is also from New York, and Adidas. This trend continued to remain popular with Biggie, but the Adidas brand wasn’t the only one making tracksuits. The second look was the leather jacket, with denim jeans and Timberland boots. In particular an orange leather jacket with a multi-colored striped, blue shirt. With many hip-hop looks a gold chain and gold rings with an adjustable cap were added  

Jay-Z, born Shawn Carter, is a monumental figure in East Coast Hip-Hop. His journey began in Brooklyn, New York, and he quickly rose to prominence in the mid-1990s. His debut album "Reasonable Doubt" in 1996, though not an immediate commercial success, garnered critical acclaim and set the stage for his influential career. Jay-Z's lyrical prowess, combined with his entrepreneurial spirit, positioned him as a central figure in the East Coast rap scene, particularly in the revival and sustained prominence of New York Hip-Hop. The evolution of Hip-Hop Fashion youtube video says he was especially known for his New York Yankee gear that included jackets and baseball caps (7:20). His ability to weave complex narratives, often drawing from his own experiences growing up in the Marcy Projects, resonated deeply with audiences. Jay-Z's impact extends beyond music; he has been a significant cultural influencer, shaping trends in fashion, business, and lifestyle within and outside hip-hop. His role in popularizing brands like Rocawear, his own urban clothing label, underscores his influence in fashion, mirroring his creative evolution in music. Jay-Z's style evolution is a narrative of personal and cultural growth. In his early career, he embodied the quintessential 90s hip-hop fashion with baggy jeans, oversized jerseys, and baseball caps. However, as he evolved as an artist and businessman, his style reflected this change. He transitioned into more sophisticated, tailored suits, often seen in his appearances and music videos in the 2000s. The documentary “Free Stylin” talks about how this shift symbolized not just a personal change but also mirrored a broader movement in hip-hop culture towards a more polished, mainstream look. His fashion choices often blend streetwear elements with high fashion, a fusion that has become more prevalent in the fashion world. This blend shows a respect for his roots in the hip-hop community while also embracing the broader influences of global fashion trends. Jay-Z's influence in fashion also includes his strategic partnerships and endorsements with major brands, reinforcing his status as a fashion icon. His collaboration with luxury brands has bridged the gap between streetwear and high fashion, making a significant impact on how hip-hop influences global fashion trends (7:30). In summary, Jay-Z's contribution to East Coast Hip-Hop goes beyond his music; it encapsulates a cultural movement that embraces innovation, sophistication, and a blend of street sensibilities with high fashion. His journey reflects the broader evolution of hip-hop culture, marking him as one of the most influential figures in its history. 

The Wu- Tang Clan is a Staten Island rap group made up of nine rappers, RZA, GZA, Ol’ Dirty Bastard, Inspectah Deck, Raekwon the Chef, U-God, Ghostface Killah, Masta Killa and Method Man. This group formed in 1992 when the hip- hop scene in the west coast was gaining attention. The Wu- Tang Clan managed to bring back the attention to East Coast hip- hop with the release of their 1993 album, Enter the Wu- Tang (36 Chambers). The Wu- Tang Clan managed success in various ways, take their name for example, it was inspired by martial arts movies that were popular in the 1970s and infused it into their music. The public went crazy for them wanting more than their music, as RZA, the leader and producer, said “The slang, the personality – everything. Even the hoodies and the Timberlands”. This shows how the group not only inspired people with music but also with their looks. Since the group was made up of 9 members that meant diversity in sound, projects, and fashion. Each member has their unique looks, but they all follow the dress code of East Coast Hip- Hop. In this exhibition, the unique fashion of the Wu- Tang Clan is seen in their oversized jackets, head accessories, color combination and brands. Wearing jackets or puffer vests was not an uncommon thing to see on the east coast because it’s colder than the west. Same goes for wearing leather jackets which was popular in New York. Many would find their jackets on Manhattan’s Delancey Street, known for having good jackets and coats for a decent price. Along with their jackets, accessorizing is another part of the dress code. Groups like Run- D.M.C. would use hats such as godfather hats as a staple element. Accessories are key because they add one’s personal touch and that’s what the Wu- Tang Clan is doing. Looking at both photographs of the Wu- Tang Clan, their color palette is pleasing to the gaze. Color coordination and combination were important because it indicated being fashionable in the hood. Sure, one can have a cool shirt or pants but if the colors clash how fashionable are they. Popular colors in the hood would be dark/ light blues and beige but also colors that go well with each other. For example, the photograph, The Wu- Tang Clan in New York 1997, some the group members are wearing warmer colors, but it still ties into coordination and combination because the blues and the warm colors complement each other on the color wheel making their color choices fashionably pleasing. Many legends have risen to fame in the ever-evolving world of East Coast hip-hop, each establishing an unforgettable stamp on the music and molding its path throughout their careers. "Free Stylin': How Hip Hop Changed the Fashion Industry" by Elena Romero (1973) gives special perspectives on hip-hop's revolutionary impact on several cultural elements, especially fashion. Sean Combs, better known as P. Diddy began his career at Uptown Records, where he showed a gifted talent for sales and production (Romero, 1973). His influence on the East Coast style became entangled with the sad end of The Notorious B.I.G., born Christopher Wallace in Brooklyn, whose lyrical genius reflected the cruel realities of city life (Romero, 1973). Shawn Carter, aka Jay-Z, came from Brooklyn's Marcy Projects, transforming his drug trafficking and gang life encounters into rap and establishing Roc-A-Fella Records. Romero's investigation of Jay-Z's entrepreneurial drive and lyrical perfection provides a full comprehension of his rise to rap titan, business magnate, and cultural icon (Romero, 1973). Curtis Jackson, more commonly known as 50 Cent, grew up on the rough streets of South Jamaica, Queens, and endured a troubled childhood defined by crime and poverty. Romero's assessment of 50 Cent's rise to fame, particularly with the release of "Get Rich or Die Tryin',sheds knowledge on his perseverance and grit (Romero, 1973). The Wu-Tang Clan, a Staten Island-based group composed of RZA, GZA, Method Man, along with others, developed an important unique sound on the East Coast. Romero's examination into the Clan's kung-fu-infused stories and inventive production techniques provides a distinct viewpoint on their contribution to hip-hop (Romero, 1973).  These key musicians not only ruled their own local scenarios, but also became worldwide icons, wrapping the East Coast hip-hop attitude. Romero's work bears witness to these artists' long legacy, serving as beacons of creativity, resilience, and victory in the face of hardship. "Free Stylin'" by Romero looks especially into the dynamic link between hip-hop and fashion, presenting a detailed knowledge of how these East Coast legends affected not only the music business but also the fashion world.The book emphasizes the complex nature of hip-hop, business ownership, and fashion, showing how figures such as P. Diddy, The Notorious B.I.G., Jay-Z, 50 Cent, and the Wu-Tang Clan's creative production methods and business ideas have transformed cultural narratives and fashion dynamics. "Free Stylin'" demonstrates the tremendous and enduring effect of East Coast hip-hop on the fashion industry, showcasing the interconnected growth of music and style through Romero's in-depth study and evaluation.

Romero, Elena. Free Stylin’: How Hip Hop Changed the Fashion Industry. ABC-CLIO, 6 Apr. 2012.